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Illustrated marketing research PDF

While working at a design agency, I was able to utilize my artistic skills to help support a marketing research PDF targeted towards businesses hoping to learn more about the e-commerce customer base. The illustrations were done within the brand's illustration system and depicted different customer scenarios the PDF touched upon. Once the illustrations were approved, I flowed them into a layout with updated typography and color usage that matched the brand's identity. This PDF was then used to help the sales team pitch the brand's business tools to other businesses aiming to increase their customer reach.

© 2025 Holly Mistely

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